Media Manager International (m/w/d)
Mülheim an der Ruhr
Aktualität: 14.03.2024
14.03.2024, Deichmann SE
Mülheim an der Ruhr
Media Manager International (m/w/d)
Orchestrate international media strategy development process from communication development to post-campaign analysis for various channels (TV, digital, print, OOH etc.)
Analyze the success of campaigns and derive actionable recommendations
Focus on media effectiveness and efficiency to drive ROI
Improve / Develop our channel specific media tactics
Development of international standards for budget & campaign reporting
Support in pitch-projects
Be in constant exchange with our local marketing managers across Europe
Analyze target audiences, competitors, trends, developments, and innovations in the media landscape
Drive our innovation agenda through local pilots, game changer projects and know-how sharing
Act as an internal consultant for various stakeholders regarding media
Bachelor's degree in business administration, communication sciences, ideally with a focus on media, marketing, or a related field
3-4 years of relevant professional experience in media strategy, planning, and/or purchasing
Expertise in data-driven media activations, performance KPI analysis & optimization
Global mindset and experience with cross-country strategies, potentially within an international unit of a media agency
Ideally, technical understanding and experience with digital media solutions such as Google Ads, Meta Business Manager, DV 360, DMP, CDP
Goal-oriented project management and strong affinity for numbers and logical thinking
Team player, hands-on mentality, and a solution-oriented way of working
Proficient use of MS Office (PowerPoint, Excel, Teams, SharePoint, Outlook)
Very good analytical skills as well as convincing presentation and communication skills
Fluent in English and very good in German (written and spoken)